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Preschool Business

Location Feasibility analysis is originally a study to identify an ideal location for establishment of a Pre-School but it can be helpful to identify potential customer base in any geographical area. This includes study about various Geo-demographic factors like occupation, mother tongue, education standard etc. and help in understanding customer preferences, accessibility, Decision making intentions and level of competition in that area.

The final outcome of catchment area analysis provides the management an idea about number of Potential enrollments and the modes of marketing. Importance of catchment can be seen in the point that if all Pre-Schools are offering services within same fee Structure and quality standards than we can easily say that the population within the catchment will enroll their kids at the nearest center.

So before choosing a location, define how you see your Pre-School Center, both now and in the future.

• Do the Customer base Suit my Target market?
• Can you visualize your building?
• Have you determined how much Class Room space, Play Area, is needed?

Without the answers to these basic questions, it will be hard to find the perfect location for generating the maximum amount of enrollments for your Pre-School

Population and Your Customer
If you are choosing a city or town to establish your Pre-School, research the area thoroughly before making a final decision. Read local papers and speak to other small businesses in the area and also find Preschool franchise offers in the city. Obtain location demographics from the local library. Any of these sources should have information on the area's population, income and age. You know who your customers are, so make sure you find a location where your customers live, work and shop

Accessibility, Visibility and Traffic
Don't confuse a lot of traffic for a lot of Visibility. A Residential and a quite area is an apt location to set-up a Pre-School only if that meets the definition of their target market. In many cases, the better visibility your Pre-School has, the less advertising needed. 
Zoning and Planning
Before signing a lease, be sure you understand all the rules, policies and procedures related to your Pre-School location.

Competition and Neighbors
Other area businesses in your prospective location can actually help or hurt a Pre-School. Determine if the types of businesses nearby are compatible you're your store. For example, Place it next to a nail or hair salon and it may do much more business

Location Costs
Besides the base rent, consider all costs involved when choosing a Location.
• Who pays for lawn care, building maintenance, utilities and security?
• Who pays for the upkeep and repair of the heating/air units?
• If the location is remote, how much additional marketing will it take for customers to find you?
• How much is the average utility bill?
• Who will be responsible for property taxes?

The location you can afford now and what you can afford in the future should vary. It is difficult to project enrollments on a new business, but one way to get help in determining how much rent you can pay is to find their gross revenue and how much rent they're paying.

Special Considerations
Your Pre-School may require special considerations. Make a list of any unique characteristic of your business that may need to be addressed.
• Will the premises require special lighting, fixtures or other hardware installed?
• Are restrooms for staff and Children's available?
• Is there sanitation service available?
• Size of Play Area

Learning Note: Don't feel rushed into making a decision
Take your time, research the area and have patience. If you have to change your schedule and push back the date of the Pre-School opening, than do so. Waiting to find the perfect Pre-School location is better than just settling for the first place that comes along. The wrong location choice could be devastating to your retail business.

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