7 Reasons Why POS Systems for Franchises Help Sales

You know you need a great POS system regardless of the size of your business, but in a larger company everything seems to be amplified. There are more employees to manage, more products to order, larger amounts of cash flowing in and out of your bank account, and bigger headaches to resolve. However, every business revolves around a similar axis: sales growth. Can a franchise point of sale software system help you to manage all the details of your business AND actually help sales? Absolutely! Here are seven reasons why you need to put into action a franchise point of sale system that can optimize your company's potential:

1. Understand Franchise Growth – Ignorance may be bliss but it sure won't make you money (well, unless you're a tween superstar but the chances of that are slim to none, so let's continue). Knowing your inventory including how each product is selling, what promotions are working, and the price point of your profit margin are just some of the basics to staying afloat. Through POS software, these complicated reports with multiple columns can be quickly calculated and displayed in a chart for you to make the best decisions for your business.
2. Don't Recreate the Wheel – One of the great things about a franchise is that the business model is already created with the plan of making carbon copies of the original store for different locations. If the décor, business model, and product are all the same, then obviously your software should be, too. Franchise POS systems can clone and manage new stores remotely all the while implementing the power of the Internet providing a second benefit: cost effectiveness! You don't have to buy new software since there are no servers to maintain or networks to manage.
3. Simplicity is Key – With franchises, you tend to have quite a few employees in the mix. There's little time to fully train a staff with various skill levels on complicated POS software. An easy-to-use interface that can be adapted on a variety of mobile devices can give your employees the tools to check on inventory, process a credit card, or input valuable customer information with ease.
4. Improve Customer Relations – Staying ahead of the competition means knowing what your customers want. Current POS systems can track customer loyalty programs, help you to cater to your best customers, and monitor which marketing strategies are the most successful. You can even pull real time stats on employee performance, sales reports, and product levels.
5. Keep On Growing – You want your franchise to grow and you need your POS system to grow with you. As your business requirements change to include more detailed reports or segmentation based on company growth versus individual franchise growth, a great POS system will accommodate your new data requirements.
6. Online Sales – It's no secret that online sales continue to grow year after year. In fact, "desktop e-commerce sales amounted to 359 billion U.S. dollars in 2014, the majority of which were accumulated through retail e-commerce sales that year," (source: Statista.com). This just proves that you can't underestimate the power and potential of your website. With a great POS system, your web store and brick and mortar store are linked so you can track a product at various locations or even create a user-friendly website to attract more customers.
7. Data Security – Data breaches have been a hot topic for a few years now and for good reason: the damage can be extensive to both the business and the customers. Fortunately, many cloud based POS systems don't store any sensitive data (like credit card info) so data breaches are highly unlikely. Furthermore, crashes or outages are no longer a huge detriment as many cloud servers are backed up regularly.
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